A TOBACCO EXPERIENCE LIKE NO OTHER
Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.
Introducing the Trailkeepers Project. Join General and Leave No Trace to protect the outdoors.
Behind every brand is a story.
It’s the way snus was always meant to be made.
Discover the world’s best selling snus
Explore our lineup
Each of our blends is carefully crafted for exceptional balance and flavor.
The scientific community is talking about snus — and what they’re saying might surprise you.
WARNING: Smokeless tobacco is addictive.