A TOBACCO EXPERIENCE LIKE NO OTHER

Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis. 

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TRAILKEEPERS PROJECT

Introducing the Trailkeepers Project. Join General and Leave No Trace to protect the outdoors. 

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Elevate your experience

Behind every brand is a story.

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Our Story
Simple Ingredients

It’s the way snus was always meant to be made.

Our recipe
Discover the world’s best selling snus

Each of our blends is carefully crafted for exceptional balance and flavor.

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Snus & Science

The scientific community is talking about snus — and what they’re saying might surprise you.

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WARNING: Smokeless tobacco is addictive.