Our Products

For more than 150 years, General has crafted the original Swedish snus using a blend of 22 premium tobaccos from around the globe to ensure each portion elevates your tobacco experience.

SEE HOW IT'S MADE

General Mint

With its distinctly cool peppermint notes and well-balanced blend of premium tobaccos, General Mint delivers uniquely fresh and long-lasting tobacco satisfaction. It’s the perfect partner to elevate any occasion.

Ingredients

Water, Tobacco, Taste Enhancer (Salt), Humectant (Propylene Glycol), pH Adjusters (Sodium Carbonate and Magnesium Carbonate), Natural and Artificial Flavors, Artificial Sweetener (Acesulfame K)

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General Wintergreen

Our most invigorating blend starts with an earthy tobacco flavor and ends with a subtly satisfying wintergreen finish. General Wintergreen also features traces of rich leather and wood smoke to give you an unforgettable tobacco experience in every portion.

Ingredients

Water, Tobacco, Taste Enhancer (Salt), Natural and Artificial Flavors including Artificial Smoke Flavor, Humectant (Propylene Glycol), pH Adjuster (Sodium Carbonate) Artificial Sweetener (Acesulfame K)

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General White

This vibrant blend features a complex, tobacco taste that’s perfect for elevating any occasion.

Ingredients

Water, Tobacco, Taste Enhancer (Salt), Humectant (Propylene Glycol), pH Adjusters (Sodium Carbonate), Natural and Artificial Flavors, Artificial Smoke Flavor

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General Original

The snus that started it all. General Original’s unique blend of 22 tobaccos offers you a rich natural experience. And with its fast-release pouches, it’s ready when you are.

Ingredients

Water, Tobacco, Taste Enhancer (Salt), Humectant (Propylene Glycol), pH Adjusters (Sodium Carbonate and Magnesium Carbonate), Natural and Artificial Flavors, Artificial Smoke Flavor

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THE ORIGINAL SWEDISH SNUS

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09/27/2023: We have made some updates to our Privacy Policy. Please see the updated Privacy Policy here.

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FAQ

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Yes. There are three ways to opt out:

  1. Go to My Account, then update your communication preferences by selecting “No” under the email section.
  2. Send an email to info@generalsnus.com. It may take 10 business days to process your request.
  3. Send a written request to:

Swedish Match North Europe AB
PO Box 986
Owensboro, KY 42302

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WARNING: This product is not a safe alternative to cigarettes.