Our Products

For more than 150 years, General has crafted the original Swedish snus using a blend of 22 premium tobaccos from around the globe to ensure each portion elevates your tobacco experience.

SEE HOW IT'S MADE

General Mint

With its distinctly cool peppermint notes and well-balanced blend of premium tobaccos, General Mint delivers uniquely fresh and long-lasting tobacco satisfaction. It’s the perfect partner to elevate any occasion.

Ingredients

Water, Tobacco, Taste Enhancer (Salt), Humectant (Propylene Glycol), pH Adjusters (Sodium Carbonate and Magnesium Carbonate), Natural and Artificial Flavors, Artificial Sweetener (Acesulfame K)

Find Mint near you
General Wintergreen

Our most invigorating blend starts with an earthy tobacco flavor and ends with a subtly satisfying wintergreen finish. General Wintergreen also features traces of rich leather and wood smoke to give you an unforgettable tobacco experience in every portion.

Ingredients

Water, Tobacco, Taste Enhancer (Salt), Natural and Artificial Flavors including Artificial Smoke Flavor, Humectant (Propylene Glycol), pH Adjuster (Sodium Carbonate) Artificial Sweetener (Acesulfame K)

Find Wintergreen near you
General White

This vibrant blend features a complex, spicy tobacco taste that’s perfect for elevating any occasion.

Ingredients

Water, Tobacco, Taste Enhancer (Salt), Humectant (Propylene Glycol), pH Adjusters (Sodium Carbonate), Natural and Artificial Flavors, Artificial Smoke Flavor

Find WHITE near you
General Original

The snus that started it all. General Original’s unique blend of 22 tobaccos offers you a rich natural experience. And with its fast-release pouches, it’s ready when you are.

Ingredients

Water, Tobacco, Taste Enhancer (Salt), Humectant (Propylene Glycol), pH Adjusters (Sodium Carbonate and Magnesium Carbonate), Natural and Artificial Flavors, Artificial Smoke Flavor

Find ORIGINAL near you

THE ORIGINAL SWEDISH SNUS

Register now to start enjoying everything General Snus has to offer:

  • Discover new savings every month
  • Get exclusive offers
  • Learn more about snus
  • Stay up to date on the latest

 

Register now
Already registered? Sign in.

Find Snus Near You

Store Locator

FAQ

Website & Account

I forgot my password. What can I do?

Follow these steps and your password will be emailed to you.

  1. Go to Forgot Password page
  2. Enter your email address and hit submit
  3. Check your inbox. A secure link will be sent for you to reset your password.

I’ve entered my login info but can’t get into the site. What should I do?

If you receive a message saying that your email address/password has been entered incorrectly, try again.

If you still cannot log in, visit our Contact Us page and send us a message. We will get back to you shortly.

My age can’t be verified. What can I do?

To register, you must be 21 years of age or meet the legal age requirements dictated by state or local law. Ensure the information you entered during registration is correct. If you’re still having issues, follow the instructions on this PDF.

What if I don’t own a computer?

Our site is accessible through public computers with internet access.

Can I opt out of receiving emails in the future?

Yes. There are three ways to opt out:

  1. Go to My Account, then update your communication preferences by selecting “No” under the email section.
  2. Send an email to info@smna.com. It may take 10 business days to process your request.
  3. Send a written request to:

Swedish Match North Europe AB
PO Box 986
Owensboro, KY 42302

Provide your name and the email address to be removed from the mailing list in the request.

How is my privacy protected?

Visit our Privacy Policy for more information.

I’m having issues viewing images and messages on the site. What causes these issues?

If images are not appearing on the site, make sure you are viewing the site in one of the supported browsers:

  • Internet Explorer 11+ or Edge 12+ (WIN)
  • Firefox 40+ (WIN/MAC)
  • Safari 9+ (MAC)
  • Google Chrome 50+ (WIN/MAC)
LOOKING FOR MORE ANSWERS?

Register now to get the full experience.

REGISTER NOW SIGN IN

WARNING: Smokeless tobacco is addictive.