A TOBACCO EXPERIENCE Like no Other

Core ingredients

At General, we know the end result is only as good as its core. And that’s why we’ve continued to craft each of our recipes with the same core ingredients for more than 150 years.

Tobacco Tobacco

From seed type and leaf position to the very climate it grows in, our experts source 22 of the world’s most premium tobaccos to develop our signature blend.

Water Water

Pure, clean water remains one of the most crucial ingredients — affecting everything from the moisture content and flavor to how comfortable it feels in your upper lip.

Salt Salt

The addition of salt can dramatically affect any recipe, and ours is no exception. We use the very same table salt you cook with at home to give our tobacco its full-bodied flavor profile.

Flavor Flavor

Every ingredient we add to our tobacco must meet strict Swedish food-grade standards, even the mint and bergamot oil used to give our flavors their unique characteristics.

Smokeless tobaco

Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.

General in the news

Swedish Match Press release
FDA Press Release
ASSOCIATED PRESS
WEBMD
What is Snus
PREMIUM TOBACCO
PREMIUM TOBACCO
Smokeless
Smokeless
Spitless
Spitless
Fits under upper lip
Fits under upper lip
Enjoy anywhere
Enjoy anywhere
Why General
Imported directly from Sweden
Imported directly from Sweden
A blend of 22 premium tobaccos
A blend of 22 premium tobaccos
Chilled for freshness
Chilled for freshness
How to use
1

Place a single pouch directly under your upper lip.

2

Wait for a slight tingling sensation.

3

Enjoy for up to 30 minutes without spitting.

4

When you're finished, place the used pouch in our disposal lid compartment.

General Snus is for adult-tobacco users. If you do not currently use tobacco, General Snus is not for you. If you use tobacco and would like to quit, discuss with your physician or visit BeTobaccoFree.gov for more information. 

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WARNING: Smokeless tobacco is addictive.