At General, we know the end result is only as good as its core. And that’s why we’ve continued to craft each of our recipes with the same core ingredients for more than 150 years.
From seed type and leaf position to the very climate it grows in, our experts source 22 of the world’s most premium tobaccos to develop our signature blend.
Pure, clean water remains one of the most crucial ingredients — affecting everything from the moisture content and flavor to how comfortable it feels in your upper lip.
The addition of salt can dramatically affect any recipe, and ours is no exception. We use the very same table salt you cook with at home to give our tobacco its full-bodied flavor profile.
Every ingredient we add to our tobacco must meet strict Swedish food-grade standards, even the mint and bergamot oil used to give our flavors their unique characteristics.
Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.
Place a single pouch directly under your upper lip.
Wait for a slight tingling sensation.
Enjoy for up to 30 minutes without spitting.
When you're finished, place the used pouch in our disposal lid compartment.