Trailkeepers Project Pledge Terms and Conditions


  1. Sponsor: The Sponsor is Swedish Match North America LLC (“Sponsor”), Two James Center, 1021 East Cary Street, Suite 1600, Richmond, VA 23219.


  1. How The Donation Works: Beginning April 1, 2020 through September 30, 2020, if you already have an account on (the “Site”) you may log onto the Site and click on the “Trailkeepers Project”. If you do not have an account, you must first visit the Site and complete all required registration information in order to proceed. You (“Participant”) will then have the opportunity to take the Leave No Trace pledge (the “Pledge”) to protect the environment. After clicking “Take The Trailkeepers Pledge” to take the Pledge, the Sponsor will donate $5 to The Leave No Trace Center For Outdoor Ethics, a U.S. based non-profit organization recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code. Additionally, for each Participant that clicks “Share Now” after taking the Pledge to share the Promotion on Facebook, the Sponsor will donate an additional $5 to the Leave No Trace Center For Outdoor Ethics each time a Participant shares on Facebook (each a “Share”), limit five (5) donations per Share per Participant per day, for a potential maximum donation of $4,580 per Participant. To learn more about The Leave No Trace Center For Outdoor Ethics, visit When sharing on Facebook, make sure to follow Facebook guidelines and you must have a Facebook account to share on Facebook. You may open a free account at Facebook is not a sponsor of this Promotion.


  1. Donation Details: Sponsor will donate a maximum of $100,000.00 in this Promotion. Limit one Pledge donation per Participant in total and five social media Share donations per day per Participant. Please Note: Any attempt to use multiple e-accounts or other tactics to Pledge/Share more than the stated limits may result in your donations being void. Donations generated by script, macro, bot, commercial contest subscription, donation-swapping sites, donation software, or any other automated means or donations by any means that subvert the participation process or do not conform to the spirit of these Terms will void those donations.


  1. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion and in the event of cancellation, Sponsor will calculate the funds to be donated to The Leave No Trace Center For Outdoor Ethics prior to such cancellation. Sponsor and its agencies are not responsible for lost, late, incomplete, damaged, stolen or misdirected donations; lost, interrupted, or unavailable network, server, or other connections, garbled transmissions or miscommunications, telephone transmission problems; computer or software malfunctions or damage to a user's computer equipment (software or hardware); technical failures; or other errors or malfunctions of any kind whether human, mechanical, electronic, or otherwise. Sponsor's failure to enforce any term of these Terms and Conditions shall not constitute a waiver of that provision.


  1. Release and Limitations of Liability: By participating in this Promotion, participants agree that Sponsor and each of their respective parents, affiliates, subsidiaries, franchisees, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers, web masters, and their respective officers, directors, employees, representatives and agents (the "Released Parties") are not responsible for: (1) any incorrect or inaccurate information, whether caused by participants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Promotion; (4) technical or human error which may occur in the administration of the Promotion; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from participation in the Promotion.


  1. Jurisdiction: The Promotion and the Terms and Conditions are governed by the laws of the State of Virginia in the U.S. In the event of any dispute, Participants submit to exclusive personal jurisdiction in Virginia and agree that any dispute shall be brought in the U.S. for the U.S. District Court of Virginia.


  1. Privacy: The information collected on the Site will be subject to and used in accordance with the Privacy Policy available at the Site by clicking on the Privacy Policy link.


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