Trailkeepers Project Terms and Conditions


  1. Sponsor: The Sponsor is Swedish Match North America LLC (“Sponsor”), Two James Center, 1021 East Cary Street, Suite 1600, Richmond, VA 23219.


  1. How The Donation Works: The Sponsor will donate $50,000.00 to The Leave No Trace Center For Outdoor Ethics, a U.S. based non-profit organization recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code. To learn more about The Leave No Trace Center For Outdoor Ethics, visit


  1. Donation Details: Beginning on January 13, 2020 through March 31, 2020, if you already have an account on (the “Site”) you may log onto the Site and click on the “Trailkeepers Project”. If you do not have an account, you must first visit the Site and complete all required registration information in order to proceed. You will then have the opportunity to vote on one of the three presented initiatives that the $50,000 donation will support (“Participant”). Limit one vote per participant/email address per day. The initiative that receives the most valid votes will receive the $50,000 donation. Please Note: Any attempt to use multiple e- accounts or other tactics to vote more than the stated limit may result in your votes being void. Votes generated by script, macro, bot, commercial Contest subscription, vote-swapping sites, voting software, or any other automated means or votes by any means that subvert the voting process or do not conform to the spirit of these Terms will void those votes.


  1. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion and in the event of cancellation, Sponsor will still donate $50,000 to The Leave No Trace Center For Outdoor Ethics. Sponsor and its agencies are not responsible for lost, late, incomplete, damaged, stolen or misdirected votes; lost, interrupted, or unavailable network, server, or other connections, garbled transmissions or miscommunications, telephone transmission problems; computer or software malfunctions or damage to a user's computer equipment (software or hardware); technical failures; or other errors or malfunctions of any kind whether human, mechanical, electronic, or otherwise. Sponsor's failure to enforce any term of these Terms and Conditions shall not constitute a waiver of that provision.


  1. Release and Limitations of Liability: By participating in this Promotion, participants agree that Sponsor and each of their respective parents, affiliates, subsidiaries, franchisees, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers, web masters, and their respective officers, directors, employees, representatives and agents (the "Released Parties") are not responsible for: (1) any incorrect or inaccurate information, whether caused by participants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Promotion; (4) technical or human error which may occur in the administration of the Promotion; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from participation/voting in the Promotion. BY PARTICIPATING IN THIS PROMOTION, PARTICIPANTS AGREE THAT THE RELEASED PARTIES WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY PARTICIPANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS, INCLUDING PERSONAL INJURY OR DEATH, OR PROPERTY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM PARTICIPATION IN THIS PROMOTION OR IN ANY PROMOTION RELATED ACTIVITY, OR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION OR INVASION OF PRIVACY.


  1. Jurisdiction: The Promotion and the Terms and Conditions are governed by the laws of the State of Virginia in the U.S. In the event of any dispute, Participants submit to exclusive personal jurisdiction in Virginia and agree that any dispute shall be brought in the U.S. for the U.S. District Court of Virginia.


  1. Privacy: The information collected on the Site will be subject to and used in accordance with the Privacy Policy available at the Site by clicking on the Privacy Policy link.
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