About General & Snus

Two images. Top image of leaves. The bottom image of a hand holding seeds.

What is Snus & How to Use

Learn more about how to use Swedish Snus.

What is Snus

A snus can on a conveyor belt.

How it's Made

Read more about how General Snus is Made.

How it's Made

Image of Swedish craftsman Johan A. Boman

The General Snus Legacy

Today, it’s a recipe that’s earned us the title of best-selling snus in the world, a recipe that's been around since 1866. But the true secret isn’t in the carefully sourced, hand-selected ingredients. It’s the ability to recognize when someone gets it right the first time.

Read Our Story

THE ORIGINAL SWEDISH SNUS

Register now to start enjoying everything General Snus has to offer:

  • Discover new savings every month
  • Get exclusive offers
  • Learn more about snus
  • Stay up to date on the latest

 

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09/27/2023: We have made some updates to our Privacy Policy. Please see the updated Privacy Policy here.

Find Snus Near You

Store Locator

FAQ

Website & Account

I forgot my password. What can I do?

Follow these steps and your password will be emailed to you.

  1. Go to Forgot Password page
  2. Enter your email address and hit submit
  3. Check your inbox. A secure link will be sent for you to reset your password.

I’ve entered my login info but can’t get into the site. What should I do?

If you receive a message saying that your email address/password has been entered incorrectly, try again.

If you still cannot log in, visit our Contact Us page and send us a message. We will get back to you shortly.

My age can’t be verified. What can I do?

To register, you must be 21 years of age or meet the legal age requirements dictated by state or local law. Ensure the information you entered during registration is correct. If you’re still having issues, follow the instructions on this PDF.

What if I don’t own a computer?

Our site is accessible through public computers with internet access.

Can I opt out of receiving emails in the future?

Yes. There are three ways to opt out:

  1. Go to My Account, then update your communication preferences by selecting “No” under the email section.
  2. Send an email to info@generalsnus.com. It may take 10 business days to process your request.
  3. Send a written request to:

Swedish Match North Europe AB
PO Box 986
Owensboro, KY 42302

Provide your name and the email address to be removed from the mailing list in the request.

How is my privacy protected?

Visit our Privacy Policy for more information.

I’m having issues viewing images and messages on the site. What causes these issues?

If images are not appearing on the site, make sure you are viewing the site in one of the supported browsers:

  • Internet Explorer 11+ or Edge 12+ (WIN)
  • Firefox 40+ (WIN/MAC)
  • Safari 9+ (MAC)
  • Google Chrome 50+ (WIN/MAC)
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WARNING: This product is not a safe alternative to cigarettes.