WHY
GENERAL
SNUS?

While a lot has changed since General Snus first appeared in 1866 a lot hasn't, like our uncompromising commitment to making the highest quality and most loved snus in the world.

MADE IN THE SWEDISH TRADITION— FOR UNMATCHED QUALITY

It all starts with four simple ingredients:

1) Premium Tobaccos. Twenty-two different strains to be exact;
2) Water. To keep our snus moist and fresh;
3) Salt. To enhance the natural taste of tobacco; and
4) Natural Flavors like bergamot and mint.

Then, we follow a centuries-old recipe—and strict food-grade standards—to make our premium tasting snus.