Refined over 150 years, the production of General Snus is the perfect combination of cutting-edge science and old-world craft — all to make a product that meets strict Swedish food-grade standards.
Tobacco seeds carefully sourced from around the world are grown under strict supervision for two full months.
The harvested tobacco is air cured for up to eight weeks and then fed into a mill to be ground into fine grains.
Salt and water are added to the fine tobacco powder for moisture, flavor and to preserve freshness.
The tobacco blend is then steam-heated and immediately cooled to help ensure consistent quality.
Natural and artificial flavors found in everyday food products are added to enhance the flavor and aroma.
Samples of the blend undergo a strict quality check before pouches are filled, sealed, cut and arranged into our signature star formation.
The snus is stored in refrigeration for several days, allowing it to mature, and each can is then chilled in-store for ideal flavor and freshness.
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