GENERAL SNUS  

THE GENERALS’ CIRCLE LOYALTY CLUB  

TERMS AND CONDITIONS 

1. How It Works: The Generals’ Circle Loyalty Club (the “Program”) is an exclusive rewards program open to only select General Snus customers who are invited to participate via mail and/or email.  Participants can access The Generals’ Circle at GeneralSnus.com/Circle (the “Site”) to engage with exclusive content, some of which may earn you points redeemable for Sponsor-selected merchandise (“Rewards”).
2. Program Period: The Program begins at 12:00:01 p.m. ET on September 11, 2025 and will continue until the Sponsor determines an end date and time; once determined, the end date and time will be disclosed on the Site a minimum of 120 days prior to the end date/time (the “Program Period”). 
3. Eligibility: The Program is open to legal residents of, and currently residing in, the 50 United States and the District of Columbia, who are 21 years of age or older and are invited to participate via mail and/or email. Employees of Swedish Match North America LLC (“Sponsor”) and its affiliates, parents or subsidiaries, respective parent, subsidiary, and affiliate companies and advertising and promotion agencies, persons engaged in the development of Program materials or events, and Don Jagoda Associates, Inc., and members of their immediate families (spouses, parents, children, and siblings and their spouses) living in the same household of each are not eligible. Groups, clubs, organizations, commercial entities and businesses cannot participate.  Void where prohibited by law and subject to all federal, state and local laws.
4. How to Earn Points: Eligible participants can visit GeneralSnus.com/Circle (the “Site”) and follow the on-screen directions to sign-in. If you are a returning user, you will be prompted to submit your email address and password to sign in. After signing in, browse the Site for opportunities to earn points, which are limited and subject to availability and may change without notice.  The number of points collected and redeemed by each participant will be recorded and tracked on the Site.  
5. How to Redeem Points: Participants may redeem their points for Sponsor-selected Rewards listed in the “Generals’ Circle” section of the Site, while supplies last. To redeem your points, navigate through the items listed on the Site and choose an available item for which you have accumulated sufficient points for redemption. Click the image corresponding to the item you wish to order and follow the instructions to complete the redemption process. As part of the redemption process, you will receive a confirmation email. Emails will be sent to the email address assigned to the participant’s account. Reward recipients should allow up to four to six weeks from the date of redemption for delivery of Rewards. Any income taxes, if applicable, are the sole responsibility of each award recipient. Sponsor reserves the right to limit quantities and modify the list of Rewards and other items available for point redemption, as well as their corresponding point values, at any time for any reason during the Program Period. All point redemptions for Rewards are final.  Refunds, exchanges and other issues are governed by the vendors’ terms and conditions applicable to the Reward item and are not the responsibility of Sponsor. Sponsor reserves the right to modify the available items for redemption and corresponding point totals at any time during the program. Participants must redeem points prior to the end of the Program Period, unless extended or otherwise modified by Sponsor.  Any points remaining in a participants’ account at the end of the Program Period will be forfeited without compensation. Points have no cash value and are only redeemable for Rewards offered in the Program. Each participant is responsible for ensuring the accuracy of his/her account and is encouraged to check his/her account regularly.  
6. General Rules: Participants may not combine or transfer points between accounts. Sponsor reserves the right to take any other or additional action it deems appropriate in its sole discretion in the event that Sponsor believes (in its sole discretion) that a participant has violated this or any other provision. For new accounts, points will not be awarded until after the verification process is complete. Sponsor’s decisions regarding awarding points are final and binding. Sponsor reserves the right to modify any of the Terms and Conditions set for herein, including, but not limited to, the duration of the Program Period, methods by which participants can collect points, the number of points associated with activities, the nature and types of activities available, the total number of points that may be redeemed through the Program, and any of the options made available to participants, with respect to their accounts, at any time, with or without notice, even though these changes may affect a participants ability to accrue or redeem his/her points. By participating in this Program, participants agree to be bound by these Terms and Conditions. The Sponsor and its agencies are not responsible for technical, hardware or software malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in this Program or by any human error which may occur in the processing of the points in this Program or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with this Program. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the operation of the Program or the Site; violates the Terms and Conditions; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Program may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. If the Sponsor suspects that a participant attempted to obtain additional points/rewards fraudulently by using multiple email addresses, identities or any other method, via unauthorized channels of participation all such points will be declared null and void. Any suspected use of robotic, automatic, programmed, or the like methods of participation will void all such submissions by such methods. The Sponsor reserves the right to suspend and/or reinstate Program participants in their sole discretion. If, for any reason, the Program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Program, then the Sponsor reserves the right at its sole discretion to cancel the Program and only allow points to be redeemed from all eligible participants who accrued their points prior to cancellation. Except for willful misconduct or gross negligence on the part of Sponsor, by participating in the Program, participants release Sponsor and its affiliates, parents or subsidiaries, respective parent, subsidiary, and affiliate companies and advertising and promotion agencies, persons engaged in the development of Program materials or events, and Don Jagoda Associates, Inc. collectively (“Released Parties”) from any and all liability for any loss, harm, damages, cost or expense, including, without limitation, property damages, personal injury and/or death, arising out of or in any way connected to the Program or the use of any Rewards. Participants agree to indemnify, defend and hold Released Parties harmless from and against any and all third-party claims, demands, liabilities, costs or expenses, including attorney’s fees and costs, arising from, or related to any breach by Participants of any of these Terms and Conditions or any violation by participants of applicable law. Without limiting any other remedies, the Sponsor may suspend or terminate any account if the Sponsor suspects that any Participant or other person has engaged in fraudulent activity in connection with the Program. 
7. Disputes: To the fullest extent permitted by law, participant agrees that: (1) any and all disputes, claims and causes of action brought by him/her arising out of or connected with this Program or any specific reward shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Commonwealth of Kentucky or an appropriate Kentucky Commonwealth Court if federal court is not a proper or available venue; (2) any and all claims, judgments and awards to entrant shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Program, but in no event attorneys' fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and participant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the participant and Sponsor in connection with the Program shall be governed by, and construed in accordance with, the laws of the Commonwealth of Kentucky, without giving effect to any choice of law or conflict of law rules (whether of the Commonwealth of Kentucky or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Commonwealth of Kentucky. 
8. Privacy: The information collected on the Site will be subject to and used in accordance with the Privacy Policy accessible at the Site or at https://www.generalsnus.com/Privacy/.