WARNING: This product is not a safe alternative to cigarettes.

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A BRIEF HISTORY OF GENERAL SNUS FIRSTS

– STANDARD BEARER –

The first snus — born in 1862, it’s the snus that started it all.

– HIGHEST QUALITY –

The first to adhere to strict GOTHIATEK®, a Swedish Match Quality Standard.

– MOST INNOVATIVE –

The first brand with a disposal compartment built into every lid.

– MRTP RENEWAL –
The first tobacco product to be designated a Modified Risk Tobacco Product (MRTP) by the Food and Drug Administration (FDA).
 
Thanks to this we can proudly say...

– MODIFIED RISK TOBACCO PRODUCT CLAIM –

 


Using General Snus instead of cigarettes 
puts you at a lower risk of 
mouth cancer, heart disease, 
lung cancer, stroke, emphysema, 
and chronic bronchitis.

 

The original swedish snus

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General is for use by adults 21+ in the US who use tobacco and nicotine products.