The authentic Swedish snus
This is a centuries-old story of a tobacco that changed the world, and the way people experienced it. A tale of potential, and what it means to see it and make the most of it, at every possible turn. This is the story of elevating every experience.
The Journey Begins
Unsatisfied with the tobacco of his time, revered Swedish craftsman Johan A. Boman sets out to craft a higher quality product.
General debuts
After four years of painstakingly crafting his recipe, Boman introduces an elevated tobacco experience to his home country. Crafted using only the finest ingredients, it was an upper-lip snus unlike anything seen before.
Coming to America
Snus becomes an identifying mark for the millions of Swedes immigrating to America. Main streets in Swedish neighborhoods even earn the name “Snus Boulevard.”
THE PERFECT PORTION
The first portion-packed pouch is developed in Sweden, making snus convenient and more appealing to the broader public.
A higher standard
Swedish Match introduces the Gothiatek Standard, which guarantees that every can of General Snus exceeds even the toughest Swedish food-grade requirements. It also promises to ensure every can meets our standards through a quality-controlled process, starting with the very soil where the tobacco seed is planted.
Next level clean
General Snus is the first to take cleanliness to the next level by introducing “white portions” – a new process that delivers cleaner, white pouches that are still sold today in wintergreen, white and mint.
The first of its kind
General develops a new type of can with a unique disposal compartment that holds used portions of snus.
A star is born
General’s signature Star Formation makes its first appearance in select cans. Not only does it maximize the number of portions per can, but each pouch is shaped to fit more comfortably under the upper lip.
Snus expands
General Snus is first introduced to retailers in the United States. Today, it can be found in more than 20,000 stores nationwide and has earned the title of best-selling snus in the world.
The legacy continues
General Snus celebrates 150 years of elevating the tobacco experience, and pledges to continue its pursuit for years to come.
Another First
On October 22, 2019, General Snus received a Modified Risk Tobacco Product (MRTP) order from the FDA.
About General & Snus
THE ORIGINAL SWEDISH SNUS
Register now to start enjoying everything General Snus has to offer:
- Discover new savings every month
- Get exclusive offers
- Learn more about snus
- Stay up to date on the latest
Register now
Already registered? Sign in.
FAQ
Website & Account
I forgot my password. What can I do?
Follow these steps and your password will be emailed to you.
- Go to Forgot Password page
- Enter your email address and hit submit
- Check your inbox. A secure link will be sent for you to reset your password.
I’ve entered my login info but can’t get into the site. What should I do?
If you receive a message saying that your email address/password has been entered incorrectly, try again.
If you still cannot log in, visit our Contact Us page and send us a message. We will get back to you shortly.
My age can’t be verified. What can I do?
To register, you must be 21 years of age or meet the legal age requirements dictated by state or local law. Ensure the information you entered during registration is correct. If you’re still having issues, follow the instructions on this PDF.
What if I don’t own a computer?
Our site is accessible through public computers with internet access.
Can I opt out of receiving emails in the future?
Yes. There are three ways to opt out:
- Go to My Account, then update your communication preferences by selecting “No” under the email section.
- Send an email to info@smna.com. It may take 10 business days to process your request.
- Send a written request to:
Swedish Match North Europe AB
PO Box 986
Owensboro, KY 42302
Provide your name and the email address to be removed from the mailing list in the request.
How is my privacy protected?
Visit our Privacy Policy for more information.
I’m having issues viewing images and messages on the site. What causes these issues?
If images are not appearing on the site, make sure you are viewing the site in one of the supported browsers:
- Internet Explorer 11+ or Edge 12+ (WIN)
- Firefox 40+ (WIN/MAC)
- Safari 9+ (MAC)
- Google Chrome 50+ (WIN/MAC)