FREQUENTLY ASKED QUESTIONS

General Snus Basics

What is Snus?

Snus is a discreet, spitless, smokeless tobacco pouch that is placed under the upper lip. Visit the What is Swedish Snus? Page for more details.

What is Swedish Snus?

Swedish Snus is smokeless tobacco that has been in Sweden for more than 200 years. Swedish snus is steam-heated and cooled to ensure consistent quality and it is served chilled to maintain freshness and taste. Whether pouched or loose snus, it is characterized by a strong tobacco flavor. Even brands labeled as mint or another flavor, the tobacco is very prevalent in the original product. Visit the What is Swedish Snus? Page for more details.

How is General Snus different from American moist snuff?

The main difference is that General Snus doesn't require you to spit while using it.

Unlike moist snuff, snus is an upper lip tobacco pouch product. Swedish snus is also steamed-heated and cooled to ensure consistent quality. Moist snuff, on the other hand, is fermented.

General Snus is also chilled to maintain freshness.

Does General Snus have nicotine in it?

Yes. General Snus is made from a blend of 22 premium tobaccos and does contain nicotine.

Who is Swedish Match?

Swedish Match is the worldwide leader in Swedish snus and manufactures General, the #1 selling snus in the world.

Where does Swedish Match manufacture General Snus?

It is manufactured in Gothenburg and Kungalv, Sweden.

Is the snus purchased in the U.S. the same as the snus in Sweden?

Yes. All General products are 100% authentic Swedish snus manufactured in Gothenburg and Kungalv, Sweden.

How is General Snus manufactured?

Refined over 150 years, the production of General Snus is the perfect combination of cutting-edge science and old-world craft – all to make a product that meets strict Swedish food-grade standards.

  • First, only the most premium tobacco seeds are sourced from around the world and then grown under strict supervision for a full two months.
  • The harvested tobacco is air cured for up to eight weeks and then fed into a mill to be ground into fine grains.
  • Salt and water are added to the fine tobacco powder for moisture, flavor and to preserve freshness.
  • The tobacco blend is then steam-heated and immediately cooled to ensure consistent quality.
  • Natural and artificial flavors found in everyday food products are added to enhance flavor and aroma.
  • Samples of the blend undergo a strict quality check before pouches are filled, sealed, cut and arranged into our signature star formation.
  • The snus is stored in refrigeration for several days, allowing it to mature, and each can is then chilled in-store for ideal flavor and freshness.

Because General is manufactured in Sweden, it is classified as a food product. This means only ingredients approved under Swedish food and health laws can be used.

What is the date labeling code on the bottom of the pack?

This is the “Best Before” date.

What types of General Snus are available in the U.S.?

There are five unique blends avaliable in the U.S.: Original, White, Mint, Mini Mint, and Wintergreen.

Why aren't all General Snus flavors available in the U.S.?

Only the flavors with the highest customer demand are available at retail in the U.S. If there's a General Snus flavor that you would like brought over to the States, go to the Contact Us page and let us know.

Can I get a free General Snus sample?

Sorry, General Snus doesn't provide samples of any product. 

Can I get a coupon for General Snus?

Yes! Visit the Coupons page to request monthly savings. You can also opt-in to receive email and direct mail communication for additional special offers.

My local tobacco retailer doesn’t carry General Snus. Where can I buy it?

General Snus is available nationwide. Check the Find A Store tool to see where you can find it in your area. If it’s not available near you, you can purchase General Snus online by visiting northerner.combuysnus.com or mysnus.com.

Enjoying General Snus

How do I use General Snus?

  1. Place a single pouch directly under your upper lip.
  2. Wait for a slight tingling sensation.
  3. Enjoy for up to 30 minutes without spitting.
  4. When you’re finished, place the used pouch in our disposable lid compartment.

Do I need to spit when using General Snus?

No. If you place a General Snus pouch under your upper lip, you won't have to spit.

Do I need to chew General Snus?

You do not need to chew General Snus. To avoid having to spit, place General Snus under the upper lip.

How can I ask questions or report concerns about General Snus?

You can submit your questions or concerns about General Snus by reaching us at info@smna.com, or by calling us at 270-685-8777.

What is the lid on the top of the can for?

It is a “Disposable Lid.” When you’re finished with a pouch, you can dispose of it in the area under the lid.

Does General Snus need to be refrigerated after opening?

No. After you open it, it is not necessary to chill it anymore. Every can of General Snus should stay fresh for up to a week without refrigeration.

What happens if General Snus isn't refrigerated?

Under normal conditions, an unopened can of General Snus will maintain its quality for around 30 days. After that, it will begin to lose some of its freshness and flavor. Exposing General Snus to long periods of very hot conditions (i.e., storing it in a vehicle during summer months) can reduce shelf life further.

Website & Account

I forgot my password. What can I do?

Follow these steps and your password will be emailed to you.

  1. Go to Forgot Password page
  2. Enter your email address and hit submit
  3. Check your inbox. A secure link will be sent for you to reset your password.

I’ve entered my login info but can’t get into the site. What should I do?

If you receive a message saying that your email address/password has been entered incorrectly, try again.

If you still cannot log in, visit our Contact Us page and send us a message. We will get back to you shortly.

My age can’t be verified. What can I do?

To register, you must be 21 years of age or meet the legal age requirements dictated by state or local law. Ensure the information you entered during registration is correct. If you’re still having issues, follow the instructions on this PDF.

What if I don’t own a computer?

Our site is accessible through public computers with internet access.

Can I opt out of receiving emails in the future?

Yes. There are three ways to opt out:

  1. Go to My Account, then update your communication preferences by selecting “No” under the email section.
  2. Send an email to info@smna.com. It may take 10 business days to process your request.
  3. Send a written request to:

Swedish Match North Europe AB
PO Box 986
Owensboro, KY 42302

Provide your name and the email address to be removed from the mailing list in the request.

How is my privacy protected?

Visit our Privacy Policy for more information.

I’m having issues viewing images and messages on the site. What causes these issues?

If images are not appearing on the site, make sure you are viewing the site in one of the supported browsers:

  • Internet Explorer 11+ or Edge 12+ (WIN)
  • Firefox 40+ (WIN/MAC)
  • Safari 9+ (MAC)
  • Google Chrome 50+ (WIN/MAC)
Modified Risk

Do all tobacco products present the same level of risk?

The FDA and other public health authorities agree that when it comes to tobacco and nicotine products, there is a continuum of risk. The continuum acknowledges that lighting tobacco on fire and inhaling the resultant smoke causes the most harm.

This places *combustible* cigarettes at the highest risk levels on the continuum, while Swedish snus and other non-combustible tobacco and nicotine products (like nicotine pouches, e-cigarettes, and smokeless tobacco) inhabit the lower risk levels on the continuum.

What is a Modified Risk Tobacco Product?

A Modified Risk Tobacco Product (MRTP) is defined as a product that reduces harm or risk of tobacco-related disease and will benefit the health of the population as a whole. On October 22, 2019, the FDA issued an order for General Snus which authorizes us to make the following statement:

Using General Snus instead of cigarettes purs you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.

Learn more:

FDA grants the first-ever modified risk orders to eight smokeless tobacco products

Q&A: Modified Risk Tobacco Products

How many brands have received an MRTP order?

There are two brands that have received a Modified Risk Tobacco Product order. In October 2019 General Snus was issued the first Modified Risk Tobacco Product order. On July 7, 2020 IQOS, a heat-not-burn tobacco system the was the second brand to receive a Modified Risk Tobacco Product order.

How is General Snus different from other tobacco products?

General Snus as a long history of harm reduction outside of the United States with its relative risk closely examined and well-documented. This is extremely apparent in Sweden and Norway. In Sweden, widespread use of snus in place of cigarettes has been tied to helping the country achieve the lowest lung and oral cancer rates in men in Europe, despite tobacco use rates being similar to other countries. In Norway, we saw snus rates among young woman increase to 13 percent since it was introduced in 2002. In the almost exact same time span, smoking rates among young women dropped from 30 percent to one percent. For more information, click here.

THE ORIGINAL SWEDISH SNUS

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FAQ

Website & Account

I forgot my password. What can I do?

Follow these steps and your password will be emailed to you.

  1. Go to Forgot Password page
  2. Enter your email address and hit submit
  3. Check your inbox. A secure link will be sent for you to reset your password.

I’ve entered my login info but can’t get into the site. What should I do?

If you receive a message saying that your email address/password has been entered incorrectly, try again.

If you still cannot log in, visit our Contact Us page and send us a message. We will get back to you shortly.

My age can’t be verified. What can I do?

To register, you must be 21 years of age or meet the legal age requirements dictated by state or local law. Ensure the information you entered during registration is correct. If you’re still having issues, follow the instructions on this PDF.

What if I don’t own a computer?

Our site is accessible through public computers with internet access.

Can I opt out of receiving emails in the future?

Yes. There are three ways to opt out:

  1. Go to My Account, then update your communication preferences by selecting “No” under the email section.
  2. Send an email to info@smna.com. It may take 10 business days to process your request.
  3. Send a written request to:

Swedish Match North Europe AB
PO Box 986
Owensboro, KY 42302

Provide your name and the email address to be removed from the mailing list in the request.

How is my privacy protected?

Visit our Privacy Policy for more information.

I’m having issues viewing images and messages on the site. What causes these issues?

If images are not appearing on the site, make sure you are viewing the site in one of the supported browsers:

  • Internet Explorer 11+ or Edge 12+ (WIN)
  • Firefox 40+ (WIN/MAC)
  • Safari 9+ (MAC)
  • Google Chrome 50+ (WIN/MAC)
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WARNING: This product is not a safe alternative to cigarettes.